Blowing the "wind" blowing hot ice and snow economy
Beijing Winter Olympics is near the opening, the public is constantly rising to the ice and snow movement. Since the central office of the United Nations, "Opinions on the Development of Ice Snow Sports in 2022," Develop fast lane.
In recent years, many ice and snow facilities have been built, and the general public has a condition to experience the fun of ice and snow, which means the arrival of huge market opportunities.
But we should also see that my country’s ice and snow projects are not only affected by seasonal restrictions, and the project homogenization is also facing problems in scale.
Therefore, it is also necessary to convert the popular enthusiasm into a lasting interest with the Beijing Winter Olympics opportunity.
Release ice and snow economic vitality, need to break seasonal restrictions.
In the past, the influence of natural conditions, winter can be carried out, some of the high-year-old southern regions are more than ice and snow, 上海喝茶qq群 objectively limit the time and space of my country’s development of ice and snow economy. With the development of technology, we have currently have the ability to break through the season restrictions to build ice and snow projects.
Especially in the summer, ice and snow movement, in addition to let visitors experience the fun of sports, and the role of cool and cooling.
In fact, in the 1990s,上海高端外卖工作室群 some of the conditions in China have already had a true ice rink of all-year-old ice rinks and being sought after by the public.
In recent years, some high-end ice and snow experience projects in the southern cities have been completed, and once the launch has become the first choice for summer tourists.
It can be seen that as long as it is possible to provide a suitable site, the citizens’ habits and preferences can be cultivated, the advantages of ice and snow movement can release huge economic vitality.
Developing the ice and snow economy, you need to play the regional advantage to achieve differentiation competition.
At present, most parts of the Ice and Snow Project are still staying on skiing, skating, enjoying ice sculptures, watching the ice lantern and other traditional projects. Even innovation has not been concerned with insufficient highlights.
In fact, Ice and Snow is just an external scene. If the lack of content fun, it is easy to become a empty shelf.
At the same time, as the ice and snow project is promoted around the world, if the traditional ice and snow tourist attraction is not innovated, it will eventually be replaced.
Only differentiated in the same homogeneous market can survive and develop. How to make the snow scene is more rich, more full, requires managers builders to integrate more unique elements. If the traditional ice and snow areas can enhance the attraction through the injecting cultural rendering, attract tourists with the original cultural tourism, these areas of ice and snow culture are long, and other regions cannot be copied; some tourism has the conditions for tourism, guided and guaranteed safety in professionals Under the premise, more exciting high-end projects can be launched, such as skiing, mountaineering, hiking, self-driving, camping, etc., give tourists different competitive and travel experience.
In addition, the long-term development of the ice and snow economy also needs the corresponding supporting services to increase the added value of ice and snow. Once, it is not necessary to benefit one party, and the understanding of this sentence is no longer selling several tickets, selling several bottles of water. The surroundings of the attractions are not in place, and tourists come from the surrounding city, and they can’t stay on the day, except for ticket income. Improve tourism’s contribution to the local economy, attracting tourists just the first step, let tourists live, live comfort, and then want to come again.
Ice and Snow Tourism is a carrier that only connects the ice and snow travel and other industries, forming a joint development and supporting industry to maximize the vitality of ice and snow economy.
As Europe’s Alps is known as skier paradise, the local complete supporting service system not only makes tourists to be in it, but also pulled the local economic development.
It can be seen that managers from all over the world should make a planning, providing tourism, accommodation, diet, integrity, culture, etc., minimizing the value of ice and snow tourism. The ice and snow economy is not only an ice and snow sports, not an ice and snow attraction. Developing the ice and snow economy requires constructioners with new thinking, breaking time, space and industry restrictions.
Editor in charge: Chen Nan.